GDPR

Introduction

The European Union has introduced the General Data Protection Regulation (GDPR), to protect the right to privacy of all EU residents. This gives EU residents control over what personal data can be used or processed by companies. Imagine is aware of how this law affects its position and is ensuring its compliance with all aspects of the regulation to the best of its ability.

Imagine's Commitment

Imagine has prepared for GDPR compliance by working with data partners like Inspired Mobile, in order to help you take ownership of the data collected and how it is used. Imagine is committed to transparency, and to complying with both the regulations and spirit of GDPR, by giving all users instant access to view and manage their data via this page. In addition, all personal data is only collected and processed with the consent of the user.

What does this mean for you?

On this page, you can login to instantly view all personal data Imagine has collected, in compliance with GDPR regulations on portability and transferability of data. You can explore all data collected and manage your consent for how we use your data, and which data you would like our clients to use to communicate with you. Among the personal data Imagine may collect and processes is: - Your user device fingerprint, Your IP address, Your location - Any personal data you enter into an ad unit, research study or other advertising solution (including but not limited to name or email address) By logging in, you will be able to view all personal data Imagine has collected and delete any data you no longer wish to give your consent for Imagine to store and process. Should you have any questions, please feel free to get in touch with us GDPR@imagine-mobile.com

Why does Imagine store and process personal data?

Imagine stores and processes personal data to ensure the relevance of its marketing to you. We believe that if we send you relevant content experiences from our client, then they are able to build a relationship with you. This includes the frequency of messages we send to you.

What basis does Imagine have for processing personal data?

Imagine's processing of personal data is based on your consent as the legal basis, as outlined in GDPR. By working directly with partners who establish consent for the processing of personal data, Imagine is able to safely process your data - via this interface you have the ability to login and view any personal data Imagine has collected, and can withdraw consent at any time, in compliance with GDPR's transparency regulations.

Where does Imagine store the personal data it collects?

Imagine stores its personal data via Inspired Mobile, using AWS technology for users in the EU. The servers used for this are physically located in Frankfurt, Germany for any media campaigns, and Virginia, US for solutions such as CRM, WiFi or QR Codes. Any data transferred outside of the EEA is transferred in compliance with GDPR

Is any personal data collected by Imagine taken outside of the EEA?

Data collected for any users within the EU is not taken outside of the EEA.

Does Imagine collect any easily identifiable personal data (email address, name etc.)?

Imagine does not normally collect easily identifiable personal information without consent

Does Imagine place pixels within its clients' websites?

Imagine is able to provide pixels to be placed on websites, for use in monitoring and optimising campaigns.

What does this mean for Advertising Agencies & Clients?

The agencies and clients we work with also need to know how we are compliant with GDPR, and how our technology is able to work within the regulations. Below are a few common questions advertisers may have - for more detail, please refer to our privacy policy or get in touch with us!

Are agencies/clients able to provide 3rd party tracking, as well as ad verification & monitoring tools such as IAS and Moat?

Yes, Imagine accepts both 3rd party tracking, and ad verification/monitoring tools. Imagine will work with partners to ensure they are able to process data as required in line with GDPR's legal basis of consent, unless such tracking/tool has a legitimate interest as defined by GDPR, such as to make consent unnecessary.

What 2nd and 3rd party data does Imagine use?

Imagine's only use of 2nd or 3rd party data is via the partners it works with, some of whom will utilise data to improve the relevancy of its ads, or to allow targeting to certain demographics. Imagine works directly with these partners, and so is able to guarantee GDPR compliance for any 2nd or 3rd party data used.